Companies are challenged with creating innovative product and services to compete and win in their markets. They must find ways to get new product ideas developed in cultures where it is often difficult to create breakthroughs. They must also continually create customer value - perhaps outside of a typical value chain, and more of a value network. Managing costs is also a factor, and being able to reuse and repurpose assets all along the product development and marketing process is key. Bringing customer insights to the forefront of the process is often difficult in organizations where it is safer and more acceptable to do things the way you’ve been doing them. Today, many companies are competing not only on superior technology or superior innovation, but also superior user experience.

Instead of giving an engineer or planner a written use case, what if you gave them an animated scenario where that case is played out – allowing them to ‘see’ and ‘feel’ what needs to happen, instead of just putting a requirement to it and starting to build something?

The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its November Learning and Networking Event. At this event, Kate Ertmann, who is also presenting the same topic at the PDMA 35th Product Innovation and Management Annual Global Conference, will discuss and demonstrate how animation can be used as a business tool throughout the ideation process, product development process and marketing process, and can help streamline time to market. She will also show how to leverage digital assets for later use in marketing campaigns.

$20 on-line registration prior to the event

$25 at the door

A discount is available for PDMA members

Please register at http://www.pdma.org/chapter_home.cfm?pk_chapter=1